According to latest Informa’s research, Android-powered smartphone sales will surpass iPhone sales by 2012. Before you iPhone fans out there start jumping off, let me add that so far we’ve only seen two Android smartphones confirmed for release, both made by HTC – HTC Dream (aka T-Mobile G1) and HTC Magic. That, however, is just the beginning. During this and next year, it is expected that we see an array of new phones running Google’s mobile OS made by the likes of Huawei, Sony Ericsson, Samsung and all other handset manufacturers which are a part of the Open Handset Alliance. In that sense, once all these companies release their Android handsets, the combined sales will definitely surpass iPhone sales. So far, HTC Dream/T-Mobile G1’s sales don’t come even close to Apple’s figures.
Among the factors that will drive the Android handset sales are:
- Changing software platform strategies – i.e. it’s all about the openness. That being said, it’s not a coincidence that Nokia pushed Symbian toward open-source.
- Developers, developers, developers – as Steve Ballmer has put it. Developing for Symbian is still way too complicated for many companies. On the other hand, Google offers interested companies set of standardized tools.
Finally, and this is actually my two cents. Being in bed with Google is a good thing these days. If you can’t have the Apple partner contract, the next best thing is to go with the search giant’s offering, as far as mobile operators are concerned.
More information about Informa’s research is available from their website.