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The X1 took a little while to come to market... but it was good when it got here!
Mobile Choice has an interesting blog piece about how long people have to wait after handsets are announced, to actually get them! And I say fairplay, they have a point!
In the blog, it’s noted that recent culprits have been the Nokia N96, and Sony Ericsson Xperia X1, both of which took a good half-year after announcement to make it to sale. But I can think of a number of devices that have been announced with almost hysteria, to then see it’s taken a vendor up to 9 months to get the thing out!
And therein is the eternal worry of the vendor’s PR company – when to put the info out? Want to be ahead of the curve of course, especially if there is new feature or spec that can be played upon. Don’t want to leave it too late, or another vendor might match (or even worse trump) that feature/spec with one of their own! But also need to consider that making a consumer wait 6+ months might mean they go for something else…. hmm how to solve?
Well could I suggest possibly something toward Apple’s strategy of keeping schtum until you have something that you can sell shortly after! OK Apple is legendary at this, but one thing you’ll notice is that after announcing something, they can usually ship it a few days later – I find that amazing!
Maybe other vendors have to look at getting devices to a point where they can accurately predict it’s ready-date, before making announcements. If you have tens and tens of showstopper issues with your device, perhaps it’s too early to tell the world about it!
What say you, readers? Do ya like to wait, or would you rather have something soon after it’s announced! I know what the answer should be…..!
The original Mobile Choice blog piece is here.
[Via: Mobile Choice]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
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