Vodafone Turkey investing 1.3bn lira in 2009

Vodafone Turkey is planning to invest 1.3bn lira (that’s about $750m) in 2009, according to Reuters. This is to try and counteract the last quarter poor performance, which saw a drop in revenue of ~15%. It is thought the fact that the Turkish market is so fiercely competitive has been part of the problem, with competitors Turkcell and Avea gaining ground in the same period.

So what is that wadge of cash going to go on? Well apparently customer satisfaction (always good), driving sales, and employing more staff – a none too bad thing given the unemployment we hear about daily (on a global scale) currently…

[Via: Reuters]