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Juniper Research: Smartphones to account for 23% of all new mobile phones by 2013

Categories: Devices, Research
By: , IntoMobile
Saturday, March 14th, 2009 at 10:04 AM

Juniper ResearchWe all know smartphones are the way of future. Still, we were kinda surprised to learn that within just 4 years (by 2013), they will account for almost a quarter (23%) of all new mobile phones. According to Juniper Research, the main driver behind this trend will be the proliferation of application stores that will make these devices better suited to individual users’ needs.

Undoubtedly Apple’s AppStore moved the industry in this direction, with 300 million applications being downloaded by iPhone users within five months of its launch. Apple’s offering was definitely not the first on the market, but its high visibility and ease of use has prompted players such as Nokia, RIM, and Google also to jump into the applications market.

Report author Andrew Kitson argues that thanks to this trend “very soon, the majority of new phones will be smartphones.”

Other Juniper’s findings include:

  • By 2013, annual smartphone sales will reach around 300 million.
  • Sales of smartphones will remain healthy during the recession as fewer mid-range devices compete for buyers’ attentions and pricing becomes more attractive, while consumers will come to believe that they will be getting more for their money by buying high-end devices.
  • Device vendors are seeing falling margins on handset sales and need to diversify into service provision with high-value content from which they and their network operator partners can profit.

More information about Juniper’s report titled “Next Generation Smartphones: Players, Opportunities & Forecasts 2008-2013″ is available from their website.

About The Author

Dusan Belic

Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.