O2 going large with Marketing wins!

Is it just me or are O2 (NYSE: TEF) way out there in the lead with their marketing intiatives right now?

Let me think about all the stuff that’s happening or rumoured:

• Ongoing sponsorship of England and Ireland Rugby (well it’s the best sport anyway)
• Name plastered on the old Millenium dome, now = “The O2″ (that advertising is priceless)
• Michael Jackson at The O2 – see previous point
• Ton of smaller O2-branded music venues opened
• O2 Wireless festival
• Numerous Green intiatives inc. Simplicity tariff
• The iPhone. Enuff said.
• Rumoured to be getting BOTH the new Palm (NSDQ: PALM) Pre on exclusive, and also new iPhone “X” update by end of year

If I was the other Operators’ marketing depts, I’d seriously be considering calling it a day and going home….! Only joking, but that is a serious wealth of intiatives that the other OpCos are competing against – no wonder they are in a clear No. 1 position right now….

Who’s going to bring the challenge? Name me an Operator, anyone….