Disqus
Is it just me or are O2 way out there in the lead with their marketing intiatives right now?
Let me think about all the stuff that’s happening or rumoured:
- Ongoing sponsorship of England and Ireland Rugby (well it’s the best sport anyway)
- Name plastered on the old Millenium dome, now = “The O2″ (that advertising is priceless)
- Michael Jackson at The O2 – see previous point
- Ton of smaller O2-branded music venues opened
- O2 Wireless festival
- Numerous Green intiatives inc. Simplicity tariff
- The iPhone. Enuff said.
- Rumoured to be getting BOTH the new Palm Pre on exclusive, and also new iPhone “X” update by end of year
If I was the other Operators’ marketing depts, I’d seriously be considering calling it a day and going home….! Only joking, but that is a serious wealth of intiatives that the other OpCos are competing against – no wonder they are in a clear No. 1 position right now….
Who’s going to bring the challenge? Name me an Operator, anyone….
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
