Disqus
According to two surveys of US mobile phone users that were conducted by ABI Research, users’ preferences and choices when using their mobile phones for shopping have remained largely unchanged between late 2007 and late 2008. As a matter of fact, transaction security was cited by 71% of respondents as a major concern preventing wider uptake.
On a more positive note more than half of all the respondents have purchased at least one ringtone, suggesting that low-value transactions are perceived as less threatening to consumers. Respondents also showed some willingness to have mobile purchases added to their mobile phone bill.
In the same survey, ABI asked user how they feel about SMS marketing. As expected, they hate it, although some indicated that they were open to inducements such as free content aimed at converting a message to a sale.
The surveys, each of which sampled more than thousand mobile phone users in the United States aged 14-59 and across a wide range of demographic profiles, were conducted in November 2007 and December 2008…
More information about ABI’s research brief titled “US Mobile Phone Purchase Trends” is available from their website.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
