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O2 Litmus (O2’s community project dedicated to finding and nurturing the very best new mobile, wireless and internet-enabled applications and services) has released a video tour of the platform. You can view the video here: http://vimeo.com/3813960. The video explains the benefits of O2 Litmus for both developers and O2 customers in a clear and coherent way.
Developers get access to all the tools they need to create modern, cutting-edge applications: network APIs, handset toolkits and resources and even free advice on marketing and legal issues. Most importantly of all, Litmus can help developers make money from their applications via a unique revenue model –that gives them access to millions of customers right across Telefonica/O2’s international networks.
For O2 customers, Litmus gives them the chance to get their hands on the best new mobile applications first, long before their friends or family have access to them. At Litmus, they have real influence in the community, helping to decide which applications and ideas sink and which of them swim, thanks to community tools that let customers talk directly to developers, review and rate their applications and suggest new features.
To find out more, you can visit www.o2litmus.co.uk
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
