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Apple, Android, BlackBerry, Windows Mobile, Nokia, even Acer and Samsung, are all pointed towards on-device digital distribution; according to In-Stat, upwards of 100 million handsets with application stores on them will be in the market by 2014. Whether or not that translates to people who will actually use said channels is another issue altogether, but it’s hard to argue against apps being the future of mobile. A few conclusions reached by In-Stat’s research includes:
- Smartphones having a strong app store orientation will reach 30% of the global smartphone market by 2013, approaching nearly 100 million units.
- Survey respondents show iPhone users are by far the most active apps store users, significantly outpacing users of Blackberry, Palm OS or Windows Mobile phones.
- Application marketing, like all new advertising media, lacks consistent, accepted analytics many advertisers are accustomed to.
Although Apple currently has the big lead in this particular feature, the Ovi Store sounds promising with its heavy social networking angle, and RIM’s App World could give some of their hidden gems a lot more exposure. The competition is bound to be heated – it’ll be interesting to see how (or if) the iPhone holds onto its lead. Head on over to In-Stat for more information on their research.
[via ComputerWorld]
About The Author
Simon Sage
Simon Sage’s education largely surrounded writing, technology and online community, leading him to begin his blogging career at www.BlackBerryCool.com and to quickly discover a vibrant and active community surrounding BlackBerry and mobile technology. In exploring RIM’s platform, he has learned what enterprises are looking for in mobility as well as what makes the innocuous BlackBerry so appealing to them. Recently Simon’s been covering RIM’s gradual move into an already-crowded consumer market, and the impact of burgeoning challengers, such as the iPhone, as well as long-time leaders, like Nokia, on BlackBerry’s advancement. With plenty of content under his belt, Simon will be branching off a bit to see what other smartphone manufacturers are working on while still using BlackBerry as a barometer. At IntoMobile, you can count on his posts being even-handed, well-informed and thought-out.
