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Now here’s some good marketing. Red Bend, creator of an over-the-air firmware updating solution, have bastardized Paul Simon’s classic “50 Ways to Lose Your Lover” to suit their own nefarious purposes. To be fair, “Nifty Way to Get an Upgrade” is pretty clever. Here’s a sampling from the chorus:
Don’t take the phone back, Jack
Don’t get a new plan, Stan
Don’t need a decoy, Roy
Just set yourself free
Don’t throw it under the bus, Gus
You don’t need to wait too much
Don’t use your PC, Lee
FOTA will set you free
Some platforms, like BlackBerry, already have over-the-air firmware updates built in, but plenty of others need a little help from third parties like Red Bend. In any case, very cute song, worth checking out. Anyone else have any phone-related tunes to share?
[via Red Bend]
About The Author
Simon Sage
Simon Sage’s education largely surrounded writing, technology and online community, leading him to begin his blogging career at www.BlackBerryCool.com and to quickly discover a vibrant and active community surrounding BlackBerry and mobile technology. In exploring RIM’s platform, he has learned what enterprises are looking for in mobility as well as what makes the innocuous BlackBerry so appealing to them. Recently Simon’s been covering RIM’s gradual move into an already-crowded consumer market, and the impact of burgeoning challengers, such as the iPhone, as well as long-time leaders, like Nokia, on BlackBerry’s advancement. With plenty of content under his belt, Simon will be branching off a bit to see what other smartphone manufacturers are working on while still using BlackBerry as a barometer. At IntoMobile, you can count on his posts being even-handed, well-informed and thought-out.
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