Nokia Point & Find unveiled in beta for the UK and US

Nokia Point & Find

Nokia unveiled a cool service called Nokia Point & Find with the idea to sort of, kind of, merge mobile and real worlds, by allowing users to access relevant information and services, simply by pointing their mobile phone camera at real-life objects.

Although the service is still in beta and is focused on movies and users in the UK and US, you must admit it sounds cool. Best of all, the Finnish giant created Nokia Point & Find as an open service platform on which other companies can build upon. That said, Nokia is inviting all interested parties for a discussion to jointly create “unique user experiences.”

The service relies on an advanced real-time image processing and recognition technologies to link the user to digital content and services. Among the features included are bar code recognition,
GPS, as well as the support for category-specific text-entry search.

Here’s exactly how Nokia Point & Find works:

When a phone is pointed at an object, the service uses a variety of the phone’s capabilities including the camera, internet connectivity, and GPS positioning to evaluate the object. Then, by searching through a database of virtually tagged items, the system identifies the object and returns a set of links to associated content and services.

Apparently businesses dig the idea and I guess it’s fair to say we’ll hear more on the service in the near future. In the meantime, there’s a dedicated mini site with more information, from where you can also download the beta application (selected phones, only – see site for details).

  • David

    I can use it for 1d barcodes as the inbuilt barcode reader in N82 reads only 2d barcodes.

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