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Vantrix has announced it has been awarded a five-year contract with a tier-one North American converged operator to enable the delivery of multimedia content to its subscribers. Vantrix technology will support high-quality user experiences across a number of services offered by the operator, including mobile video and web TV, user-generated content, video-on-demand, electronic programming guide and a mobile client.
In recent years, network and service providers have made investments to create and/or extend their wireless footprint to create bundled service offerings towards up-selling current subscribers, reducing subscriber churn, and attracting new subscribers. For most, this involves leveraging existing content already delivered over their broadcast or broadband networks, extending those content experiences to the wireless handset for a seamless three-screen experience. In an increasingly crowded market, however, providers must be able to offer these types of mobile multimedia services cost effectively and with a high-quality user experience that delivers a compelling value-add to the subscriber.
Vantrix has been able to capitalize on this market shift toward Blended Multimedia Experience by offering converged operators a profitable path towards content convergence across all channels.
You can expect to see more from the world of convergence, and from Vantrix, as the year goes on – this is a hot space, and companies that are playing well in this area are set to cash in. This might even be the shot in the arm that Mobile TV needs!
If you want to read more about Vantrix, you can check out their site, here.
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
