AdMarvel brings advertising mediation to the Apple iPhone

At the CTIA, mobile advertising mediation services provider – AdMarvel, unveiled its iPhone Advertising Toolkit to enable iPhone application developers to easily integrate advertising from virtually any ad network into their applications. The service/platform also provides metrics to the advertisers and publishers via a web console giving a near real-time view of the application’s ad performance. Moreover, AdMarvel can also act as a fully functional ad-server, supporting the “provisioning and management of direct-sourced or in-house advertising.”

And if you’re wondering which ad networks AdMarvel’s solutions supports, the list includes such well known companies as AdMob, Admoda, BuzzCity, Google (NSDQ: GOOG), JumpTap, Millennial Media, mKhoj, Mojiva, Movoxx, Nokia (NYSE: NOK), Quattro Wireless, Ringleader Digital, RingRing Media, Smaato, Third Screen Media, and Zestadz.

Commenting on the announcement, AdMarvel’s CEO Mahi de Silva said: “We are excited to bring these developers a compelling path to revenue with a comprehensive platform to enable, manage and analyze the effectiveness of advertising.”