Disqus
At the CTIA, mobile advertising mediation services provider – AdMarvel, unveiled its iPhone Advertising Toolkit to enable iPhone application developers to easily integrate advertising from virtually any ad network into their applications. The service/platform also provides metrics to the advertisers and publishers via a web console giving a near real-time view of the application’s ad performance. Moreover, AdMarvel can also act as a fully functional ad-server, supporting the “provisioning and management of direct-sourced or in-house advertising.”
And if you’re wondering which ad networks AdMarvel’s solutions supports, the list includes such well known companies as AdMob, Admoda, BuzzCity, Google, JumpTap, Millennial Media, mKhoj, Mojiva, Movoxx, Nokia, Quattro Wireless, Ringleader Digital, RingRing Media, Smaato, Third Screen Media, and Zestadz.
Commenting on the announcement, AdMarvel’s CEO Mahi de Silva said: “We are excited to bring these developers a compelling path to revenue with a comprehensive platform to enable, manage and analyze the effectiveness of advertising.”
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
