3 Ireland joins Bebo’s Open Mobile initiative

Bebo keeps adding new partners to its Bebo Open Mobile “scheme.” Latest mobile operator that is joining the social network’s initiative is 3 Ireland.

Under the deal, the Irish operator will launch the Bebo Open Mobile Messaging and Media toolkit, allowing customers to connect directly to friends by text and watch free video content on Bebo from their mobile phone.

Specifically, 3 Ireland subscribers will be able to access the following Bebo services:

• Bebo Open Mobile Internet – customized, 3-branded version of the Bebo mobile Internet platform with 3 navigation, support for direct promotions and a range of customized features.
• Bebo Open Mobile Messaging – allows 3 customers to receive Bebo SMS alerts and updates on their mobile phones through the 51231 short code, as well as upload photos to Bebo through the 53231 short code. Additionally, users can update their Bebo profiles, add photos to their gallery, give virtual gifts and interact with friends through the short code.
• Bebo Open Mobile Video – 3 customers will be able to watch various clips on their mobile and share content with their Bebo buddies.

Commenting on the announcement, 3’s Sales Director, Elaine Carey, said: “At launch, 3 will be the only mobile operator in Ireland that offers this full Bebo content social networking experience. Innovation and value is what we at 3 strive for and the speed at which people are subscribing to Bebo applications shows it’s also exactly what our customers demand.”