Idea: Motorola should partner with Modu
By Dusan Belic on Monday, April 6th, 2009 at 11:36 AM PST In Ideas and rants, Motorola

The way things are going in the mobile world, it’s hard to imagine Motorola (NYSE: MOT) regaining its share in the mobile phone marketplace. They need some serious innovation and focusing on the Android platform may be just the thing to do. But is there something else the struggling handset maker could do?
Here’s an idea – Motorola should partner or acquire Modu. Those not familiar should know that Modu makes the “world’s lightest mobile phone” which supports jackets, allowing future Modu device owners (their product is still not available for purchase) to customize and use their handset in a number of ways. What Modu lacks is scale and I guess the global network. That’s definitely something Motorola could provide to the Israel-based company, and resulting partnership could end up as a win-win situation. If this happens — and please note that I’ve no any inside information — Modu handsets could be Moto’s next RAZR. If you additionally include Android into the mix and allow various applications to run on different Modu jackets, Motorola (and Modu, for that matter) may have a winner.
What do you think about the idea? Should Motorola pursue some partnership or even acquire Modu? Could that save the once proud American handset maker? Comments form is all yours…


You know, I was recently thinking that in some (in a very soon time) Motorola will be really have to sell (it was talked so long, but never got even close to it) its handset unit to someone more innovative and creative. RAZR was the last best from them.
I like your ideas as Moto could make Modu’s phones a bit bigger and call it ModuMoto
– make it touch, big screen, Android OS. That’s it!
I think it would help, if the deal can take place ASAP. The longer it takes ot make the deal, the longer the ROI for Motorola. The Mobile industry / landscape is changing at a very fast pace.