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Sorry, it’s hard to not do a spit-take after reading that. Forrester Research analyst Ted Schadler has gone on record touting the iPhone as a superior enterprise mobility solution for a few reasons, primarily because appealing to end-user demand before management criteria results in greater gains. For example, if employees have their own handsets rather than requisitioned ones from a company bucket, they’re more prone to take care of their phones. British American Tabacco had done a study awhile back that supported the same idea, that you can win over your workforce if you seduce them a little bit. The iPhone’s pretty good at doing that, as we all know. Making folks all lovey-dovey for their phone is not the only thing, though – there is, apparently, money to be saved; the iPhone saves $360 per year per phone over BlackBerry, presumbaly after taking into account all of the back-end infrastructure BlackBerry requires. On top of that, security has supposedly been patched up sufficiently for enterprises to not worry, and web browsing is considerably more efficient.
At first, the iPhone wasn’t taken seriously at all by enterprise, and even with Exchange support, the platform was patronized with little more than a pat on the head by most serious companies. But now Forrester is saying that the iPhone is actually better than BlackBerry for enterprise? I find it a little hard to swallow, and most heavy-duty e-mailers will never pick up the iPhone because of the keyboard alone. To pick up the report for yourself, head over to Forrester.
[via iPhonesTalk, pic]
About The Author
Simon Sage
Simon Sage’s education largely surrounded writing, technology and online community, leading him to begin his blogging career at www.BlackBerryCool.com and to quickly discover a vibrant and active community surrounding BlackBerry and mobile technology. In exploring RIM’s platform, he has learned what enterprises are looking for in mobility as well as what makes the innocuous BlackBerry so appealing to them. Recently Simon’s been covering RIM’s gradual move into an already-crowded consumer market, and the impact of burgeoning challengers, such as the iPhone, as well as long-time leaders, like Nokia, on BlackBerry’s advancement. With plenty of content under his belt, Simon will be branching off a bit to see what other smartphone manufacturers are working on while still using BlackBerry as a barometer. At IntoMobile, you can count on his posts being even-handed, well-informed and thought-out.
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