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Vidiator and Sun Microsystems have announced that they have jointly developed an integrated video streaming solution that allows service providers to deliver the highest quality video experience to consumers, while enabling network operators to offer the same video content on both a television and a mobile hand-set.
Now I know Vidiator from some time back, and the quality of their transcoding is second to none – it’s used by a number of network operators, and even on the newer codecs they are leading-edge…
Sandeep Agrawal, Group Marketing Manager, Video Networks & Storage, Sun Microsystems says: “…Combining Vidiator and Sun transcoding and streaming technologies, enables many new opportunities for service bundling, cross-selling and targeted program and ad placement, all of which results in greater viewer retention and new revenue.”
Apparently the big-hitting combination comes from Vidiator’s Xenon mobile video encoding and streaming, and Sun’s leading IPTV technology:
“Vidiator and Sun have teamed to deliver the industry’s most cutting-edge, multi-screen offering, enabling carriers to deliver to consumers the type of rich media experiences and crystal clear viewing they expect, anywhere, anytime and on any device,” said Connie Wong, Vidiator CEO. “Moreover, with a single, turn-key solution, carriers gain faster time-to-market and with the confidence they are deploying the highest quality and most solid technology on the market today,” continued Wong.
Xenon is network and handset agnostic with features including patented Streaming Playlist with Fast Track Switching, Fast Channel Switching, Ad-insertion, Stop-N-Go and Bookmark. For example, its Fast Channel Switching feature for Mobile On-Demand TV enables subscribers to switch between H264-QVGA TV channels in seconds, just like navigating channels on regular HD TV.
As I said, the Vidiator tech is right up there at the bleeding edge, so I’d imagine where the Vidiator/Sun solution gets deployed, there is going to be high quality streaming Mobile TV – assuming of course the network can handle it 
Check out Vidiator’s website here.
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
