LG teams up with Heidi Klum to promote customization of its Rumor2 handset
By Dusan Belic on Thursday, April 30th, 2009 at 1:42 PM PST In Devices, LG
LG is teaming up with fashion icon Heidi Klum to promote LG Rumor2 (available through Sprint and Alltel), and the idea that “mobile phones have become an expression of personal style.”
As part of the deal, Heidi Klum — hired as LG’s Ambassador of Style — designed five butterfly back plates and skins that express her personal style. Similarly, LG and Sprint (NYSE: S) are offering the same customization service to the end users, who can design plates and skins by themselves.
The promotion includes an advertising campaign, online webisodes, and a consumer promotion. A total of eight webisodes will be produced and will be accessible through lgrumor2.com. Through the same website, users will be able to win the mentioned back plates or buy them them for $9.95; or make their own designs…
