
BlackBerry-maker Research in Motion just launched Inside BlackBerry, a corporate blog that will cover the whole gamut of BlackBerry information. Right now it looks like they’ll mostly be focusing on how-tos, but my guess is that they’re still trying to find their footing in the footloose and fancy-free world of Web 2.0. What would you guys like to see in an official BlackBerry blog? Obviously they won’t be spilling the beans on unreleased devices, but there’s lots of good content RIM could churn out without causing their PR team an aneurysm. In any case, welcome to the blogosphere, RIM!
About The Author
Simon Sage
Simon Sage’s education largely surrounded writing, technology and online community, leading him to begin his blogging career at www.BlackBerryCool.com and to quickly discover a vibrant and active community surrounding BlackBerry and mobile technology. In exploring RIM’s platform, he has learned what enterprises are looking for in mobility as well as what makes the innocuous BlackBerry so appealing to them. Recently Simon’s been covering RIM’s gradual move into an already-crowded consumer market, and the impact of burgeoning challengers, such as the iPhone, as well as long-time leaders, like Nokia, on BlackBerry’s advancement.
With plenty of content under his belt, Simon will be branching off a bit to see what other smartphone manufacturers are working on while still using BlackBerry as a barometer. At IntoMobile, you can count on his posts being even-handed, well-informed and thought-out.