TELUS and Sportsnet Launch the ‘MIKE Playoff Beard Challenge’

The good folks over at TELUS (NYSE: TU) and Sportsnet have teamed up to launch a new promotion called the ‘MIKE Playoff Beard Challenge’. You can get the gist of the promo from watching the video above, but here’s a quick breakdown…

Potential contestants can hit up NoOrdinaryPhone.com to sign-up with six of their friends. The idea here is you’re entering a full hockey ‘team’ to the contest, and the team with the bushiest beards by the end of the NHL playoffs will win:

• 47” HDTV
• NHL tickets for next season to see either the Leafs, Senators, Flames, Oilers or Canucks
• TELUS Mike handsets for their entire crew

Not too shabby. For more info check out the video above (if you haven’t already) or hit up NoOrdinaryPhone.com.

Thanks Kristen!