SK Telecom invests $4.7 million in Twitter-based shopping service IMshopping

We know SK Telecom has prepared tons of money for growth, but we haven’t expected this kind of an investment. Rather, we though they’ll strictly focus on mobile services, rather than on, let’s say, mashups.

Whatever the reasoning behind their move is, we’re now seeing them investing $4.7 million in Series A round of funding in Twitter-based shopping service – IMshopping. That said, I’ve no doubts they expect to see the company releasing the full blown mobile client, or simply allow users to follow their activities on any Twitter client.

As for IMshopping, it’s the first human-assisted shopping website and Twitter shopping service, “where knowledgeable shopping guides respond to product questions and provide personalized recommendations for users.” You can find out more about the service from their website…

We’ll certainly watch carefully where this SK Telecom (NYSE: SKM)’s investment goes. Stay tuned.