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Bell acquires Virgin Mobile Canada for CA$142 million

By: , IntoMobile
Saturday, May 9th, 2009 at 3:25 AM

Bell acquires Virgin Mobile Canada for CA$142 million

It seems Virgin’s mobile venture in Canada was not a success as the company expected, hence they agreed to sell their assets to their partner – Bell Canada. Under the terms of the deal, the earlier 50-50 joint venture will now be completely owned by Bell which paid CA$142 million (about $121 million U.S. dollar wise) for the privilege. Moreover, as part of the agreement, Bell managed to secure “exclusive, long-term” licensing deal to keep using Virgin’s brand. As a result, we might see Bell’s other MVNO, Solo Mobile, going under. Or not – it’s way to early to speculate, but having two virtual operators doesn’t seem like an easy task to manage, though I may be wrong on this one. We’ll see…

[Via: Engadget Mobile, MobileSyrup]

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About The Author

Dusan Belic

Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.