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Virgin Mobile USA’s newly-launched hybrid pre-paid calling plans have done well for the wireless company. Virgin Mobile USA has just announced a market-beating Q1 2009 that saw revenues more than doubling last year’s Q1 figures. The wireless carrier posted quarterly revenue of $13.5 million, up from $4.8 million in last year’s first quarter. Unfortunately, Virgin Mobile USA saw a net 166,000 subscribers jumping ship for greener pastures on other pre-paid carriers’ networks.
Virgin Mobile USA recently launched its $50 unlimited calling plans to compete with the likes of Cricket, Boost Mobile and MetroPCS. But, Virgin Mobile USA attributes most of its successful first quarter to its new hybrid plans, which offer post-paid calling plan features and combines them with contract-free flexibility. The company’s CEO, Dan Schulma, attributed 55% of gross subscriber additions to these popular “hybrid” plans.
Virgin Mobile USA expects a more rosy outlook from the rest of the year, and will be investing more heavily in their hybrid calling plan options in a bid to attract more customers.
About The Author
Will Park
Will hails from The City of Angels - Los Angeles, California. He spends his time playing with his numerous gadgets and looking forward to seeing what future holds for mobile technology. An avid promoter of a fully "digital" life, he promotes the widespread adoption of truly mobile, paper-less living. He dreams of the day when he can go completely digital. No more snail mail, paper receipts, bound books, notepads/spiral notebooks, credit cards, hard currency. He's a digital warrior - fighting for the converged life. He is an idealist and a realist - he has a perfect view of what the world should be but knows that the world is not perfect. Can we ever hope to see Will's dream become reality? We'll see...
