Disqus
India will reach 500 million users by 2012, thanks to mobile operators’ efforts to tackle the unexploited rural market.
At the moment, there are about 380 million mobile phone users in the country, and Mobile Marketing Association believes 120 million will be added in the next three years. On the similar note, MMA’s Managing Director for Asia Pacific region, Rohit Dadwal, said that with such numbers India is potentially lucrative market for mobile advertisers.
He went on to add that the global spend on marketing and advertising amounts to $500 billion, of which less than one per cent is spent on mobile marketing and advertising. “…If India accounts for just 2-3 per cent of this $500 billion, it can translate into business worth USD 10-20 billion.”
The opportunity is definitely there, hence the reason why major handset makers and mobile operators are eagerly fighting for Indian mobile consumer…
[Via: India Times]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
