Former Globalive Employee Leaks Marketing Strategy Slides Online

Some big news from north of the border today. Seems as though someone has leaked Globalive’s (Global Wireless) marketing strategy online. If you’ve never heard of Globalive before, they are a new entry into Canada’s mobile scene that recently spent $442 million to join the party. All we really knew initially is that the carrier planned to go live in the fall of 2009 in Toronto, Ottawa, Vancouver, Edmonton and Calgary… With a national launch the following year in 2010 (the national launch couldn’t come soon enough… Canada needs more competition in the mobile arena!). The groovy and positive thing about Globalive will/should be their pricing structure. Fixed monthly plans with no contract. Unlimited calling in your local area plus rollover minutes. Sounds pretty good, doesn’t it? Especially when you consider most Canadians are paying through the teeth for their mobile (especially data) services.

At any rate, back to the leaked Marketing plan. Word has it that a disgruntled former employee has posted the strategy after he/she was fired ‘for poor performance’. Hit the jump for full details. For a look at ALL of the slides please head over to the original post at Howard Forums. You’ll note the poor quality of the ‘Mr. Blurrycam’ images, but I suspect these pictures were snapped ‘in secret’. All in all, not so bad.

14 Handsets to be made available:

• Sony Ericsson TM506 – 7.2Mbps HSDPA clamshell. $29.99 / 24-month, $99.99 / 12-month and $199.99 monthly / pre-paid. Available in green, silver and red.
• Nokia 5330 XpressMusic – 384Kbps UMTS candybar. $59.99 / 24-month, $109.99 / 12-month and $207.79 monthly / pre-paid. Available in black and red.
• Nokia 5730 XpressMusic – 3.6Mbps HSDPA candybar. $49.99 / 24-month, $99.99 / 12-month and $179.99 monthly / pre-paid. Available in black, pink, blue and red.
• Nokia 6070 Classic – 10Mbps HSDPA candybar with 5 megapixel camera. Pricing unknown. Available in silver and black.
• Sidekick LX 2009 – Pricing and radio information unknown.
• Sony Ericsson Xperia X1 – 7.2Mbps HSDPA Window Mobile 6.1 slider. $149.99 / 24-month, $249.99 / 12-month and $449.99 monthly / pre-paid.
• Global (HTC) G1 – Identical to the HTC Dream and T-Mobile G1. $129.9 / 24-month, $229.99 / 12-month and $429.99 monthly / pre-paid.
• Global (HTC) M1 – Identical to the HTC Magic aka T-Mobile G2 aka myTouch 3G. Pricing unknown at this point.

Airtime Rates

• $29.99 – 350 minutes, unlimited evenings and weekends, unlimited incoming
• $39.99 – 650 minutes, unlimited evenings and weekends, unlimited incoming
• $59.99 – Unlimited minutes and incoming.

Voice Add-Ons

• $5 – Unlimited nights at 5PM
• $8 – Unlimited mornings until 9am
• $15 – Unlimited calls to the US

Included Services for Monthly Plans

• Unlimited SMS (Canada and USA), Voice Mail, Caller ID, Name Display, MissedCall, Call Waiting, Call Conferencing and Call Forwarding

Optional Services

• $4 – 500 international SMS
• $7 – Unlimited international SMS
• $5 – Video Mail

International Calling

• $5 – 100 minutes to Asia
• $10 – 250 minutes to Asia
• $5 – 100 minutes to Philippines
• $10 – 300 minutes to Philippines
• $5 – 200 minutes to Eastern Europe
• $10 – 350 minutes to Eastern Europe

US Roaming (T-Mobile)

• $0.19 per minute without plan
• $0.05 per SMS without plan
• $0.40 per MB of data without plan

US Roaming Plans (T-Mo)

• $15 – 75 minutes
• $25 – 200 minutes
• $40 – 650 minutes
• $10 – 250 SMS
• $19.99 – 50MB of data
• $29.99 – 250MB of data
• $59.99 – 1.5GB of data

Data Access Rates

• $10 – Unlimited email (actually a 20MB limit), IM and ‘communities’
• $23 – 2.5GB data and unlimited email
• $40 – Unlimited

Data Add-Ons

• $8 – Unlimited browsing
• $5 – Enables tethering
• $10 – “100MB of global remote mobile storage”

SIM Cards

• $0 on 12 and 24-month plan
• $19.99 on 1-month contract
• $29.99 outright
• Only on a globalWireless handset

[Via: BGR and MobileSyrup]