My fave online terminology site, NetLingo,  is back again – with a definition that I’m very familiar with, but a term that I’m not: 

 

whole-house opportunity

Term used by John Malone (one of the world’s richest people) to describe what the combined efforts of AT&T (NYSE: T)/TCI could offer consumers: “seamless” integration of video, voice, and Internet services.

 

It’s another way of saying the Operators’ holy grail of getting a subscriber for every service they want – or in other words, “converged service offering”

I’m currently trying to see how I can pare down and simplify the number of service providers I have – the trouble being of course that no single service provider is top dog in all categories. Give it a couple of years, and I think more and more of us will become ‘whole-house’ subscribers, as those services get closer to being utilities….

[Via: NetLingo]