By: Ben Robinson, IntoMobile Tuesday, May 26th, 2009 at 1:57 PM
According to TeleGeography, Dutch MVNO Yes Telecom has announced that it is planning to enter the German Mobile Market, in the summer of this year!
Germany is pretty competitive market anyways, with big players as in the UK including Vodafone and Telefonica – so it’s going to be interesting to see who Yes piggyback on. Something else that should prove fascinating is the business models that Yes choose to employ – as we’ve seen in many other markets, MVNOs have to work extra hard to differentiate themselves with more innovative offers…
Ben is a 10+ year veteran of the Mobile industry – starting his career
when SMS was a still a relatively new concept for most people (!), he has
now consulted on everything from bleeding-edge Mobile content, to the
next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas!
He is based in the UK, a hotbed of activity for mobile, and recently
became a father for the second time – as oppose to in his younger years
when he was happy spend time tweaking all manner of mobile devices to
'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make
your life better – if a particular solution (be it service or device)
isn’t doing this, he believes you need to ask the very important question
of why you continue to use it...
His focus at IntoMobile is mainly on Mobile content, services, and
infrastructure, particularly as regards the UK market – and with the
occasional look at devices. Additionally, using his extensive experience
in the industry, he will provide commentary on the industry at large, with
regular (and hopefully thought-provoking) articles.