Disqus
Qwikker has launched iPlaces, the first hotspot-based mobile marketing service tailored to reach the millions of iPhone and iTouch users. iPlaces is a complete hardware and software solution and web-based service to set up, manage, and deliver branded content from wireless hotspots. Wherever an iPlaces-powered hotspot is deployed, companies can engage wirelessly with iPhone and iTouch users. iPlaces takes consumers directly to a free download, a branded content site, or a purchase page.
Brands can launch mobile marketing campaigns and serve up applications, video, music, web pages, mobile coupons and other content through iPlaces. Application developers can also use iPlaces to directly market and sell their applications, giving consumers a direct link to their content within the Apple App Store. Users with iPhone, iPod touch, BlackBerry®, mobile phones, laptops and other Wi-Fi or Bluetooth® enabled devices can easily connect to an iPlaces location and receive an experience customized for their device.
- iPlaces for Brands: iPlaces lets companies build campaigns around free downloadable mobile content that is valuable, entertaining, and redeemable, including video, music, and mobile coupons. Companies can choose locations from an existing roster of iPlaces partner networks or light up a new iPlaces hotspot for a targeted campaign.
- iPlaces for Location Owners: Current Wi-Fi hotspot operators, retailers, and out-of-home advertising networks can add iPlaces to their existing locations. They can deliver their own content for marketing purposes or make their locations available to Qwikker’s network of third party advertisers and add a new revenue stream to their locations.
- iPlaces for Developers: Simply being in the app store – one application among hundreds of thousands – doesn’t guarantee downloads. iPlaces lets developers get noticed by driving people through managed, custom landing pages into the App store from key locations or events. Developers can choose specific locations from the iPlaces partner network, set a budget, and hit a targeted audience.
iPlaces includes Qwikker’s award-winning remote wireless content distribution platform, enabling hotspots to be deployed in locations that do not have wired broadband internet connections. iPlaces-enabled locations can send customized device-specific content to consumers over Wi-Fi, Bluetooth, and SMS, on demand.
For more detailed info about iPlaces go here, and for more on Qwikker, go here.
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
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