Disqus
I got a nice e-mail from O2 – it was focusing on a new ‘bolt-on’ (contract option) they are offering, but actually the bigger picture is much more important – it marks another (I think) masterstroke from O2 Marketing to focus on the FAMILY. Yes, I know, crazy concept, but it might just work!
The specific bolt-on gives you unlimited calls to family members for £7.50/month, which I think is quite reasonable:
Keep your family in touch without worrying about the cost
Your Family Bolt On. Text, call and picture message each other as much as you like. For £7.50* a month. Five of you stay in touch. Only one of you pays £7.50. It’s for O2 customers on Pay & Go and Pay Monthly.
Pretty clear and simple – but what is more interesting is that O2 are banding together a number of concepts under their ‘Family’ banner:
- O2 Calendar (online)
- O2 Family bolt-on
- O2 Joggler (WiFi-connected digital picture frame and calendar device)
Now you see that’s an example of ‘connecting the dots’ with a targeted marketing proposition! If you add the other things that O2 are doing (not to mention a certain iPhone 3GS that just got announced, and will surely be making its way over here!), then it really begins to get to being a very complete communications services offering.
You can check out more about O2 Family here.
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
