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UK: iPhone 3G pricing on O2 – part 1

Categories: O2, UK News
By: , IntoMobile
Tuesday, June 9th, 2009 at 12:25 PM

iphone3gs-o2

Wowzer! Following the announcement of the iPhone 3GS yesterday (covered in awesome fashion by our very own Will….!), O2UK have released their pricing for the device. I noticed that in fact they didn’t update the site until today (UK time), which is shame, but now the wait for the pricing is over. So as not to overload your noggins (English for heads/brains), I am splitting this in two – let’s take the cost of the device on PAYG and pay monthly first….

PAY MONTHLY (consisting of device price, plus recurring contract fees)

o2-iphone3gs-paymonthlyThe bottom line is that there is a premium (as you might expect) for the device, depending on which option you want, and which tariff you want. The device costs between FREE and £274.23 for the 32GB option, and between FREE and £184.98 for the 16GB option. Thought that was fruity? Let’s check out the PAYG prices now:

PAYG (in effect, device-only cost)

Of course, the iPhone 3G is a bit of a red herring above, but it does give you an idea of the relative costs. I bought an iPhone 3G as a PAYG device about 9 months ago, and the price wasn’t very different then – so no real movement on the PAYG pricing structure, other than to add two new tiers above!

The question of course is: is £538.30 too much money? Is there such a thing?

See my next post for a breakdown of the ancillary costs you can expect for things like Internet Tethering (what, you didn’t think that would be included did you?!)

(You can find all the info and pricing for the iPhone 3GS on the O2 website here)

About The Author

Ben Robinson

Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.

  • Rob

    I’m based in the UK and have been holding out for an iPhone for ages. However, O2′s iPhone tariffs aren’t exactly great value (quite the opposite) so I’m leaning towards getting a PAYG (16GB) handset. Trouble is, I’m not keen on carrying something around with me (in pubs, shops, public transport for example) that cost me £440 ($720), for obvious reasons. Note to self: need to check if my house contents insurance will cover it.