Disqus
INQ Mobile have released data on usage of the INQ1 on the 3 UK network. The company’s handset was built from the ground up with social media and internet services at its core. This close integration of applications and easy to use interface means that, for the first time, consumers are using an entry-level priced handset, often on a pay-as-you-go tariff, to access data at levels typically reserved for much more expensive smartphones.
An average of 65% of INQ1 customers are using Facebook , with the majority of users accessing once a day or more. The high usage of email on a non-QWERTY device surpassed all expectations. 30% of INQ1 customers are regularly using email, which shows that if it is easy enough to use people will access email even on standard 12 key devices using T9. This number also confirms that email can penetrate into the mass market, and not be restricted to high-end, expensive smartphones. The email service for 3 UK is provided by SEVEN, and takes advantage of the INQ API to provide customers with tightly integrated push email.
Windows Live Messenger usage is 3-4 times greater than on other 3G phones on the 3 UK network, with around 50% of INQ1 customers accessing the service every month. Skype usage is also high, at 19% of the INQ1 base.
INQ is also seeing strong numbers in the Hong Kong market, which launched with the INQ1 in March 2009. 50% of INQ1 customers regularly use data services on a level that is four times higher per subscriber than the typical 3G user base. Facebook usage is also three to four times higher than the average on other 3G devices on the 3 Hong Kong network.
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
