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UK: £90 is what 16GB of memory costs (in the iPhone 3GS)

Categories: Apple, Ideas and rants
By: , IntoMobile
Saturday, June 20th, 2009 at 5:30 AM

iphone3gs4

Interestingly, looking across both tariff prices or one-off device purchase costs, the difference between iPhone 3GS 16GB and 32GB versions appears to be pretty much fixed at £90 (ish).

Now, I was pondering whether there was anything else I was missing, in terms of differences between the two variants of the 3GS, but it appears not – it’s just the extra memory you are getting – and so here’s my question: is the extra 16GB worth £90?

The reason I ask this is (a) because I noticed there is literally no variance in that £90 price differential, no matter if you buy the device outright or in contract; but also (b) because I noticed the 16GB models were selling more/faster than the 32GB models. If £90 is just too much extra (as an amount) on top of what is already an expensive device, and it’s just for extra memory, it’s no great surprise that people are going for the 16GB model.

I suspect, for people that have had 8GB devices before now, 16GB seems like quite a step up – but oddly, on updating my current iPhone 3G device the other day, I found I had less than 0.5GB remaining on the device – and I’m not a super-heavy user on the music/video front!

So on the one hand we have the thought that 16GB maybe isn’t all that big, but then on the other hand that people are actively discouraged from going for the larger capacity 32GB model, because that extra memory is a big chunk of money, on top of an existing larger amount of money! Or I suppose another way to say it is: is the iPhone 3GS 32GB just a bit too dear?

Your thoughts, are most certainly welcome, IntoMobile-readership!

About The Author

Ben Robinson

Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.