Disqus
Ad agency T.A.G (a unit of McCann) has apparently been chosen to work with Microsoft on what they openly referred to as the Pink project. It does exist! The rumours of Pink have floated around like vapourware for a long time now, but this certainly helps to cement its reality. The last we heard about Microsoft’s Pink was a list of preliminary specifications of the device, but it was still unclear if that encompassed the whole scope of the project. How it incorporates the Zune brand, if at all, and Windows Mobile 6.5 (or even 7) remains something of a mystery, but it would be no surprise to see all of these things come together somehow with Pink.
[via All About Microsoft]
About The Author
Simon Sage
Simon Sage’s education largely surrounded writing, technology and online community, leading him to begin his blogging career at www.BlackBerryCool.com and to quickly discover a vibrant and active community surrounding BlackBerry and mobile technology. In exploring RIM’s platform, he has learned what enterprises are looking for in mobility as well as what makes the innocuous BlackBerry so appealing to them. Recently Simon’s been covering RIM’s gradual move into an already-crowded consumer market, and the impact of burgeoning challengers, such as the iPhone, as well as long-time leaders, like Nokia, on BlackBerry’s advancement. With plenty of content under his belt, Simon will be branching off a bit to see what other smartphone manufacturers are working on while still using BlackBerry as a barometer. At IntoMobile, you can count on his posts being even-handed, well-informed and thought-out.
