Cell Phone News

Offerpal Media, Tapjoy team-up to better serve iPhone developers, help them monetize their apps

By Dusan Belic on Friday, July 3rd, 2009 at 2:25 AM PST In Developer, Mobile Advertising, iPhone

Tapjoy iPhone

Another day, another “monetize your iPhone apps” news. This time, it’s Offerpal Media — the company behind the popular monetization platform for social networks, online games, virtual worlds and mobile applications — and Tapjoy — developers of the Tapjoy SDK and such popular iPhone games as TapDefense, TapSudoku and TapWord — which announced partnership designed to provide iPhone application developers with “tools to help them monetize their applications through the sale of virtual goods.”

The new solution is already available as part of Tapjoy’s free SDK, allowing developers to integrate Offerpal’s “Managed Offer Platform” as a native part of the user experience. Moreover, and that’s I guess the main point of the joint solution, is the ability for developers to grow their apps quickly through rewarded installs of active mobile gamers across the Tapjoy network of millions of users.

Other services included with the SDK include mobile ad network optimization, full app analytics, wagered tournaments and challenges between users, and customizable rankings and leaderboards… More information is available from Tapjoy’s website.

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