Modelabs brings industry heavyweights to push forward…

In parallel to the development of its manufacturing activity, ModeLabs Group (the guys that make the Dior Phone, and TAG Heuer Phone) has reinforced its organisation and enhanced its management teams by recruiting two new key executives with experience in product marketing and industrial processes:

Hannah Madsen has been appointed Product Director of ModeLabs manufacture. Hannah Madsen, who holds a degree in information technology and product development from the University of Copenhagen, was until now responsible for Vertu LTD (Nokia (NYSE: NOK) Group)’s brand marketing plan, product development, partnerships and distributor relationships. With ModeLabs manufacture, she will henceforth be responsible for the marketing development of the Group’s products conceived and manufactured on demand on behalf of international luxury and lifestyle brands.

Patrick Boulet has been appointed Industrial Director of ModeLabs manufacture. Patrick Boulet, who trained as an engineer at ENSAM and holds a degree in management from ESSEC, was previously responsible for industrial processes with Uniross Batteries and for purchasing and sub-contracting strategy with Alcatel Mobiles in France and in China.

Patrick Boulet has more than fifteen years’ experience in the field of R&D and the development and industrial optimisation of high technology products. With ModeLabs manufacture, he will be responsible for developing manufacturing processes and for supervising production and after-sales service for mobiles on demand.

Sounds promising – I can’t wait to see what their next product is!