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Flirtomatic has announced the launch of its Flirt-word service. The new service gives users the opportunity to buy the rights to a certain word for a 24-hour period, giving them the chance to be ‘hot’, ‘cool’, ‘London’ or anything else for the day.
For the last six weeks, Flirtomatic has given users the ability to profile search, generating over a million Flirt-word searches. Now it’s expanding the search by giving users to chance to buy targeted exposure and attach themselves to a word in order to be found quicker by other users.
Purchasing a word makes users appear at the top of every search of that specific word, much in the same way as a sponsored link appears at the top of results in any of the major search engines on the web. For example John might buy the exclusivity to the word ‘London’ and if anyone performed a search on Flirtomatic for the word ‘London’ John would appear at the top of the search results for 24 hours.
Obviously some words are going to be more popular than others and to account for this, Flirtomatic has built an automated pricing adjustment system. The price of words will be calculated on a day-to-day basis in relation to customer demand. So the most sought after words should naturally move to a higher price point. In addition, the Flirt-words service will provide users with extra value by automatically producing banners promoting users and their exclusive word across the network. For example one could read – “Look who’s ‘hot’ today”.
Mark Curtis, CEO of Flirtomatic commented: “We know that users love to advertise themselves on the site and the Flirt-words service gives them a new and targeted way to get instant exposure. Think of it as Google Adwords for the flirtatious. I’m planning on buying Chelsea.” Mark added: “It’s an extremely interesting experiment for us and as the majority of our users seem to realise the value of screen real-estate on mobile it seemed like a natural progression in profile search capability. It’s a simple concept over perhaps a bidding system, but let’s see what our users think of it!”
You can check out more about Flirtomatic here.
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
