Juniper Research: Ad-funded MMS revenues to hit $8.7 billion by 2014
By Dusan Belic on Wednesday, July 8th, 2009 at 1:44 AM PST In Mobile Advertising, Research
According to Juniper Research, ad-funded MMS revenues are set to take-off over the next five years with annual growth rates reaching 94%. SMS and mobile email will, however, continue to dominate the person-to-person (P2P) mobile messaging market.
Juniper’s report titled “Mobile Messaging & IP Evolution” also suggests that the Far East & China would lead the global ad-funded MMS market by a considerable margin, followed by North America and Western Europe.
Other highlights from the report:
- The number of brands using MMS as an advertising medium is growing rapidly, enabling operators to support ad-funded voice and SMS tariffs, and combat falling ARPU.
- The number of mobile email users will climb by 21% to reach 1.1 billion in 2014.
- SMS’ share of total global P2P mobile messaging revenues will decline by 18% over the forecast period.
In the same release, Juniper Research praised RIM’s efforts in “breaking new ground in the consumer market” with the addition of custom-built social networking applications for Facebook and MySpace, plus AOL instant messaging and other applications. All these factors earned the BlackBerry (NSDQ: RIMM) maker Juniper’s Future Mobile Gold Award for Mobile Messaging, while the Silver award was given to SpinVox for its voice-to-text messaging service…
More information about Juniper’s report is available from their website.
