New Palm Pre TV ad doubles as sleeping aid
By Will Park on Monday, July 13th, 2009 at 4:36 PM PST In Hottest Hardware, Mobile Advertising, Palm, Palm Pre, Sprint, Web OS
Advertisements should invoke some sort of emotion. Whether it’s an upbeat, musical TV commercial or a scantily clad model on a billboard in Hollywood, a good ad should move you. Palm (NSDQ: PALM)’s latest Palm Pre TV ad does just the opposite. It might even put you to sleep.
The new Palm Pre ad features a soft-talking woman demonstrating the Palm Pre’s WebOS. The yoga-ish music paired with the lady’s soothing voice seems more appropriate for a day-spa commercial than a snazzy new smartphone. Palm was probably going for the “Palm Pre’s intuitive UI makes your life easier” approach, which is a great idea. Unfortunately, the execution on the ad fell a little short.
I fell asleep before I had time to get excited about seeing the lady, dressed as if she had just come from a yoga workout, flicking through WebOS “cards” on the Palm Pre. If you’re having trouble falling asleep, check out the snooze-tastic video.
[Via: PreCentral]
I am a sprint user and a palm pre owner, BUT who ever is there marketing manager or marketing advertiser should be SHOT!!! That commercial SUCKS!!!
Snooze? I thought the ad was decent. If you fell asleep watching the ad, what does that say about you finishing the job with your partner? Do pass out on them as well?
I like the ad. It’s a little bit surrealistic, a little bit sexy, a little bit strange.
Okay, maybe I’m a little bit of the latter; after all, even a dead fish can “go with the flow”
I find these commercials to be mesmerizing. I often find myself stopping in the middle of what I’m doing and staring at the television when I see that Mona Lisa-esque face.
Like Hadtothinkupaname said, “a little bit surrealistic, a little bit sexy, and a little bit strange.
All-in-all, an extremely effective commercial. It almost makes me want a Palm Pre.
sprint is done, they just dont know it yet!
I could care less about palm pre, but I’ve always LOVED that song – My favorite from the 80’s. doot doot