It’s time for some old-school companies to jump on iPhone bandwagon. Christie’s is certainly the company we consider as a member of that group, and they’re out with a brand new app in the AppStore.
The application features Christie’s catalogs, with high-quality images of lots on offer, and real-time sales results. Moreover, there’s an option that allows users to submit objects for appraisal by Christie’s specialists using the iPhone’s camera — certainly a feature for which you want to have the iPhone 3GS thanks to its camera’s auto-focus capability.
Around 450 auctions are in the iPhone app, and each of the objects sold at an auction can be zoomed in and/or rotated to get a better view.
The free application was designed to reach new customers, and to provide clients with “a convenient tool for current clients,” according to Michael O’Neal, Christie’s director of digital media. Eventually, the company hopes to enable live bidding option in the future releases.
For the record, Christie’s not new to the mobile technology. A year ago they began text-messaging clients about upcoming sales of potential interest and price updates during bidding…
[Via: Yahoo]