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With the proliferation of the smartphones, guess we expected to see some traditional marketing and advertising agencies specializing in application promotion services. That said, VSC Consulting, a U.S. boutique PR firm, announced a new service division focusing exclusively on iPhone, Blackberry, Android and other mobile application developers in need of mass market awareness.
The division, called ApplaunchPR, will “use sound creative programs to cut through the noise and raise visibility surrounding an application’s launch and distribution.” For the record, VSC is not new to the game, as they have handled well over a dozen mobile application launches since 2002, including the popular iPhone app – Virtual Zippo Lighter.
Commenting on the new service launch, VSC’s Vijay Chattha said: “The days of relying on carriers or major distributors for marketing are gone. The most successful apps are built by small teams who create highly interactive applications, but need major marketing and PR muscle to get recognized. We’ve seen the dramatic impact that the right marketing program can have on individual apps and it’s often cited as the difference between success and failure.”
We’ll see how this goes. In the meantime, there’s a dedicated website for those who want to know more about the service.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
