Cell Phone News

Tapjoy teams-up with Pinch Media for the new Tapjoy SDK

By Dusan Belic on Friday, July 24th, 2009 at 1:45 AM PST In Developer, Mobile Advertising, Partnerships, iPhone

Tapjoy SDK

Tapjoy — the company behind such popular iPhone titles as TapDefense, TapSudoku and TapWord — released a new version of its Tapjoy SDK, designed to “help mobile developers improve their applications, grow their user base and make them more profitable.”

The most important feature of the updated version is that it now includes Pinch Media’s Pinch Analytics, which provides iPhone application developers with an insight to make more informed decisions on how best to improve and enhance their apps. As a result, iPhone app developers can get the full benefits of both solutions in one comprehensive dashboard.

Commenting on the new Tapjoy SDK release, the company’s Lee Linden said: “We are committed to providing developers with the one-stop suite of key services to become more profitable and successful. By partnering with an industry leader like Pinch Media we will more easily and quickly meet these needs by offering deep analytics capabilities in tandem with monetization and audience growth services.”

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