Cell Phone News

Japanese operator KDDI adds three more funky devices to their au Design Project lineup

By Stefan Constantinescu on Tuesday, July 28th, 2009 at 1:27 AM PST In Japan, KDDI

handbagforspacetravel Japanese operator KDDI adds three more funky devices to their au Design Project lineup

The au Design Project was created by Japanese operator KDDI in May 2001 because customers complained that they’re tired of seeing the same form factors, over and over again, with minor differences based on color and materials. They showed off three prototypes at launch, the info.bar, rotary, and wearable, and after much pressure they launched a device based on the info.bar concept in October 2003. Since then the au Design Project has been introducing more concepts and products. It’s been so successful that recently the infobar, talby, neon, and “media skin” designs have been added to a permanent exhibit at the New York Museum of Modern Art. Today three models have been added to the range, designed by Yayoi Kusuma, named “Happiness with Dots (pictured below),” “Doggie Ring-Ring (picture after the jump)” and “The groovy Hand Bag for Space Travel (pictured above).” You’ve got to love that. In Europe we’re still remembering 4 digit numbers, in America they have words with missing vowels such as RAZR, and in Japan they have whole phrases. The devices are going to go on sale July 30th and range in price from $1,000 to $10,000, with highly limited availability.

[Via: Wireless Watch Japan]

dotshappyjap Japanese operator KDDI adds three more funky devices to their au Design Project lineup

dogringring Japanese operator KDDI adds three more funky devices to their au Design Project lineup

Share this:
  • Digg
  • Facebook
  • StumbleUpon

Related News from IntoMobile

One Comment on “Japanese operator KDDI adds three more funky devices to their au Design Project lineup”

  1. Lars says:

    Hi Stefan:

    Thanks for the hat-tip.. 8-)

    That ‘Hand Bag for Space Travel’ unit is gonna be a hit with the Shibuya girls.. betting they sell out over the weekend!

What are your thoughts? Leave a comment...

How do I change my avatar?
Go to gravatar.com and upload your preferred avatar



Sign in with Twitter: