UK: Orange partnering with Blyk for Mobile Ads

Reuters is reporting that Orange is going to partner with Blyk in the UK to offer Mobile Ads on a much larger scale.

Interestingly, this means that Blyk will wind down it’s own MVNO-type offering – instead leading to the development of some special tariffs on the Orange network for those willing to receive lots (relatively speaking) of Ads.

Another interesting point is that the approx 200k Blyk subs (they call them members) will not automatically go over to Orange – instead they’ll be able port off wherever they want (and I think as should be the case, to be fair).

For those of you have either been following Blyk, and/or remember older news, Blyk were originally pioneering a largely free subscription for their subs – and were expanding in to quite a number of countries using their MVNO model – it seems that now they will be acting more like a traditional Mobile Ads company, albeit with the scale and understanding that comes with having previously run Mobile Network elements.

[Via: Reuters]