Microsoft kills Windows Mobile brand, births Windows Phone
By Will Park on Thursday, July 30th, 2009 at 12:14 AM PST In Rumors, Windows Mobile
Today, we learn that Microsoft (NSDQ: MSFT) is planning on ditching, nay killing, the Windows Mobile brand. What about Windows Mobile 6.5? Windows Mobile 7? Nope, it’ll be known as Windows Phone. The change also applies to past WinMo platforms. From this point forward all Windows Mobile 6.x operating systems will be referred to as Windows Phone.
Rather than stick with a household (at least in the mobile world) name like Windows Mobile, Microsoft wants to distance themselves from all the bad press that the Windows Mobile platform has generated over the years. There’s also talk of “un-boggling” consumers’ minds so that the brand “reflects the upcoming desktop operating system release where people away from their PC can have the same experience everywhere.” Right, now we’re all less confused.
So, to recap. If this report is on point, Windows Mobile is no more. Windows Phone, people. Learn it, love it.
[Via: TheInquirer]
Terrible choice. No one likes the phone companies as they are good at preventing and terribly slow at implementing many parts of new technology. The word “phone” is now synominous with poor services so maybe the change is appropriate as MS seems to haave wanted to kill handheld services for years.