Disqus
I just posted about the ‘unlimited’ tariff deal with Tesco, so I thought it only fair to give Virgins deal a mention too!
Virgin Media have launched a £65/month (!) tariff that includes unlimited calls, text, and mobile internet usage. It’s an 18-month contract however, but it does include a Nokia N86, Samsung Jet, or some other appropriate devices also.
Now I don’t know about you, but this is a lot of cash – partly because they are bundling a handset, but partly I think also because they are punting unlimited data – which some people going for this offer would use heavily. However, I’m not sure at £65/month they are going to get a massive adoption rate, just because of that big monthly outlay. But I could be wrong 
Of course, that’s not to say that Virgin has forgotten its Prepay offering, which is started off with – but the contract approach signifies a divergence strategy to capture the whole range of market segments in to their customer base.
[Via: Mobile News]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
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