Glu CEO says App Store hasn’t been the home run for everyone
By Dusan Belic on Monday, August 3rd, 2009 at 3:10 AM PST In Gaming, iPhone
PocketGamer.biz had a chance to sit down with Glu’s ex-CEO, Greg Ballard, and ask him some interesting questions. As expected, they asked him about Glu’s iPhone strategy and why it took so long for the company to embrace Apple (NSDQ: AAPL)’s platform.
He said: “It hasn’t been the home run for big publishers as was expected. If you stop publishing in this market, you immediately begin to lose market share.”
I couldn’t agree more with him. There so many titles in the AppStore and new ones are appearing on a daily basis. Still, that shouldn’t stop the major gaming publisher for getting its piece of the action and as a matter of fact, PocketGamer.biz ranked Glu third after EA Mobile and I-play…
The full story entitled “CEO Ballard reveals the secret sauce of Glu’s iPhone success” is available from this page on PocketGamer.biz.
[Via: PocketGamer.co.uk]
