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Luxury brands are not strangers to the iPhone and now we have Donna Karan getting her own application in the AppStore. The free app is launched yesterday to coincide with DK Fall 2009 Collection delivery.
Here’s what the press release says about the app (it gets personal):
In this new unique vehicle of woman to woman communication, Karan talks fashion and personal passions. In addition to a made-for-consumer video where she discusses her Fall 2009 Collection, Karan shares everything from items she loves and chats with friends, to her recent vacation photos from Africa. iPhone users can call it up starting today.
This personal approach to an iPhone application is indeed rare, as is even the fashion connection. To date, the medium has only a small handful of designer sites. Yet none of those sites have the individual voice and conversational allure that Karan offers.
In addition to what you just read, there’s am an in-dept fashion video called “System of Dressing” where Karan discusses the strategy and the how-tos of maximizing the flexibility of the clothes. Plus, let’s don’t forget “wish list” feature, as well as weekly updated Donna’s Journal. AppStore link is here.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
