Video handsets sales to go up, but same isn’t true for content – says Analyst

Infonetics Research has just released a summary of the findings from their latest mobile video report which makes interesting reading… basically it says that whilst sales of video-enabled handsets will surge, the revenue from video and other content won’t!

“Though video-capable phones continue to become more widely available, subscriber uptake of pay TV services (not free-to-air video) continues to disappoint. A combination of poor macroeconomic conditions, sub par 3G network coverage for streamed video services, and pricing that puts mobile video services out of reach for many consumers is contributing to the lackluster growth of mobile video services around the world. While mobile video services are expected to eventually grow significantly, until operators combine broadcast, on-demand, and sideloading, revenue will remain a drop in the bucket of overall mobile service revenue,” explains Jeff Heynen, directing analyst for broadband and video at Infonetics Research.

I suppose there is one positive in that (one of) the Chinese Standards for broadcast Mobile TV (CMMB) is going great guns, riding on the back of huge handset sales. China really is the place to be if you are looking for new business opportunities, and it would seem, Mobile TV also.

You can sort yourself out access to the mobile video report by clicking here.