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UK: Tesco to launch Smartphones on their MVNO

Categories: UK News, UK Retail
By: , IntoMobile
Monday, August 24th, 2009 at 9:39 AM
3G.co.uk are reporting that UK Supermarket Tesco is due to start stocking ‘Smartphones’. Presumably this is an attempt to drive up Subs on their MVNO network, but the fact that they are aiming to get eight handsets in-store by year-end, definitely means they are serious.
There is apparently some clarity on which the first two of these handsets will be – namely the Alcatel Tribe OT-800, and LG GW-300. These are budget devices, and depending on the definition you subscribe to, these don’t look to be strictly in the smartphones category, but rather devices that focus on messaging – both are rocking the QWERTY keyboard for example.
Tesco will of course be rolling out the usual incentives, such as free Internet access (for 3 months), and dropping the cost on the device itself – expect the Alcatel to weight in at about £50, with colour variants of pink and black.
I’m intrigued to see what the other handsets are – budget is good, but one of the keys to handset purchase is the desirability factor – and that’s something you mostly get with the from the usual handset vendor suspects…!
[Via: 3G.co.uk]

tesco-logo3G.co.uk are reporting that UK Supermarket Tesco is due to start stocking ‘Smartphones’. Presumably this is an attempt to drive up Subs on their MVNO network, but the fact that they are aiming to get eight handsets in-store by year-end, definitely means they are serious.

There is apparently some clarity on which the first two of these handsets will be – namely the Alcatel Tribe OT-800, and LG GW-300. These are budget devices, and depending on the definition you subscribe to, these don’t look to be strictly in the smartphones category, but rather devices that focus on messaging – both are rocking the QWERTY keyboard for example.

Tesco will of course be rolling out the usual incentives, such as free Internet access (for 3 months), and dropping the cost on the device itself – expect the Alcatel to weight in at about £50, with colour variants of pink and black.

I’m intrigued to see what the other handsets are – budget is good, but one of the keys to handset purchase is the desirability factor – and that’s something you mostly get with the from the usual handset vendor suspects…!

[Via: 3G.co.uk]

About The Author

Ben Robinson

Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.